| 000 -Record Label |
|---|
| fixed length control field |
00913nam1a22002411 4500 |
| 001 - Record Identifier |
|---|
| control field |
49477 |
| 010 ## - International Standard Book Number (ISBN) |
|---|
| Number (ISBN) |
5-469-01636-6 |
| 100 ## - General Processing Data |
|---|
| General Processing Data |
20171204d2007 |||y0rusy50 ca |
| 101 1# - Language of the Resource |
|---|
| Language of Text, Soundtrack etc. |
Русский |
| Language of Original Work |
Английский |
| 102 ## - Country of Publication or Production |
|---|
| Country of Publication |
Россия |
| 105 ## - Coded Data Field: Textual Material, Monographic |
|---|
| Monograph Coded Data |
y a 000ay |
| 200 1# - Title and Statement of Responsibility |
|---|
| Title Proper |
Позиционирование : битва за умы. |
| First Statement of Responsibility |
Траут Джек |
| Subsequent Statement of Responsibility |
Райс Эл |
| Parallel Title Proper |
positioning : the battle for your mind |
| Subsequent Statement of Responsibility |
Ries Al |
| 205 ## - Edition Statement |
|---|
| Edition Statement |
20-е, юбилейное изд. |
| 210 ## - Publication, Distribution, etc. |
|---|
| Place of Publication, Distribution, etc. |
|
| Name of Publisher, Distributor, etc. |
Питер |
| Date of Publication, Distribution, etc. |
2007 |
| 215 ## - Physical Description |
|---|
| Specific Material Designation and Extent of Item |
336 с. c. |
| 503 0# - Preferred Conventional Heading |
|---|
| Form Heading Proper |
positioning : the battle for your mind |
| 610 0# - Uncontrolled Subject Terms |
|---|
| Subject Term |
Реклама / Advertising |
| 675 ## - Universal Decimal Classification (UDC) |
|---|
| Number |
659.1 Т65 |
| 700 #1 - Имя лица - первичная ответственность |
|---|
| Начальный элемент ввода |
Траут |
| Часть имени, кроме начального элемента ввода |
Джек |
| 702 #1 - Personal Name - Secondary Responsibility |
|---|
| Entry Element |
Райс |
| Part of Name Other than Entry Element |
Эл |
| Entry Element |
Ries |
| Part of Name Other than Entry Element |
Al |
| 801 #0 - Originating Source |
|---|
| Country |
Россия |
| Agency |
Библиотека СПбХУ |
| Date of Transaction |
20171204 |
| Cataloguing Rules (Descriptive Conventions) |
rusmarc |
| 852 ## - Location and Call Number |
|---|
| Institution Identifier |
Библиотека СПбХУ |
| Sub-Location Identifier |
Абонемент |
| Non-Coded Location Qualifier |
Общий фонд |
| Item Identifier |
0025150 |
| Copy Identifier |
025150 |
| 090 ## - System Control Numbers (Koha) |
|---|
| Koha biblioitem number (autogenerated) |
49477 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Полочный индекс |
659.1 Т65 |